https://www.aidenhirshfield.com/home-1 daily 1.0 2025-11-12 https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1612403583705-OKE5SCNWNYTJ6J51ZRF4/image.jpg Home - LGBTQIA2S+ & Neurodivergence Inspired by neurodivergent creativity and queer resilience, I create systems that translate complex human stories into actionable insights. https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/378fd99b-9a5d-48b4-b5c5-b0f62d36992c/aiden+2023+headshot.jpg Home https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/8a83b915-b772-496d-8a2f-10214ca45abc/unsplash-image-0w1MiTY78h0.jpg Home - Building & Scaling Research Impact I help teams move from intuition to insight by building frameworks that scale the influence of research across the business. https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1612398687615-TV5YI4DWHYSOIH4JDE6A/lorenzo-herrera-p0j-mE6mGo4-unsplash.jpg Home - Media Psychology It’s exactly like it sounds: the study of media through the lens of psychology, and the study of psychology through the lens of media. How does our digital life impact our real-life attitudes and behaviors? https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1612404492023-66M1KL9RU34T96ORYSFR/GettyImages-33562081.jpg Home - User Experience & Customer Behavior My work is rooted in empathy-building, and I use mixed-methods research to tell authentic stories from the people with lived experiences. https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1612381662872-OWX97MBDX7YKO0L6FYQG/Drumroll+New+Website+Launch+Email+Header.png Home https://www.aidenhirshfield.com/work daily 0.75 2025-11-12 https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1612737366222-CJYFC9S09LZO6QMPIGB2/Gone+Home.png PUBLIC WORK - Lead Researcher Topic: Exploring shared experiences of parents and their LGBTQIA+ youth after cooperative gameplay Senior researcher for a grant-funded project designed to address LGBTQIA+ youth issues such as coming out, relationships, identity, family/close network support, and similar using cooperative gameplay and narrative inquiry. Interviews are actively being conducted on parents/guardians and their LGBTQIA+ youth after playing the video game Gone Home. Interview questions are centered around the shared experience of playing together and exploring topics that may have come up due to the storyline. https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1612739422203-UCY3XI1PUDH9E7YDICJ2/Aiden+Hirshfield_Dissertation+Research+Poster-1.png PUBLIC WORK Click the poster to download. https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/fbd8c50e-9ef7-446f-a585-6372567b7f98/Aiden+at+UXinsight+24.png PUBLIC WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1612740086134-C8RBJ19JPEU7HK1AY8FZ/time+cover+laverne+cox.jpg PUBLIC WORK - Lead Researcher Topic: Has Increased Media Representation and Celebrity Disclosure Impacted Views on Transgender Identity? A Survey of Transgender Individuals and How They are Seen by Others Designed a multi-layered online survey and recruited 281 respondents from transgender and non-transgender populations. This research found that increased media representation has not measurably improved self-perception or self-efficacy in the transgender community, but has increased rates of self-disclosure (coming out). This research reveals the need for more communication between the transgender community, media outlets, and the general public, as well as the need for subsequent research aimed at discovering ways to improve the well-being of the transgender community. View the slides:https://www.slideshare.net/aidengator/transgender-media-representations-in-2016 https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/2bd3a7f3-0aca-48fe-a8b4-6f51ebf65c65/Real-Characters-copy.jpg PUBLIC WORK - What Do LGBTQIA+ Characters and Representations Mean to a Marginalized Audience? https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1612740642144-JQ1QTDM2KPS2P8UBXP3T/Untitled+design+%284%29.png PUBLIC WORK - dfrntpigeon Managed a 6-month multi-phase project that raised awareness and funds for a social purpose enterprise that provides job training and mentorship opportunities for young creatives. In partnership with leading Portland design agencies (Wieden + Kennedy, Swift, Laundry Service, and eROI), I supervised a limited edition product release focused on queerness and pride history designed by LGBTQIA+ youth. This project included an art festival, a downtown Portland mural, event production, product development, and transmedia marketing. https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1612739370018-8ZVWRCT7KSY6ZB31L35I/Untitled+design+%283%29.png PUBLIC WORK - Lead Researcher Topic: Using Instagram and Selfies to Explore Body Image in Gender Diverse Individuals Designed and conducted a research project using mixed-method thematic analysis on 500+ Instagram posts and thousands of hashtags. Pioneered equity and inclusivity in coding methods for social networking data. Concluded that body modification is a better predictor of self-acceptance than a sense of unity (or disjunction) between gender identity and body image. In contrast to prior research, this finding suggests that not all gender diverse individuals experience dysphoria or desire to align with a particular gender. The research poster won “Outstanding Achievement in Research” at the 2019 FGU conference. Read more about this study at https://www.fielding.edu/news/the-intersection-of-media-and-gender-diversity/ https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1612741261839-7X7F0BHZQ5CWTK8LNNB9/Brews+2019+Flyer.png PUBLIC WORK - Brews for New Avenues Tasked with evaluating and rebranding a multi-million dollar annual event for a prestigious non-profit organization. Presented research outcomes and suggestions to the executive board and senior leadership. View the slides at tinyurl.com/zbxdcwp1 https://www.aidenhirshfield.com/podcast daily 0.75 2025-11-12 https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1631125196805-4L0K0XCQ1VWSB6RN0LF4/Media+Psyched+Logo.png Media Psyched Podcast - My new podcast! I’ll bring in experts and nerds from across the multiverse to talk about their relationships with media. I’d love to answer your burning questions, send me an email if you have ideas or want to be on the show! https://www.aidenhirshfield.com/contact-aiden daily 0.75 2021-02-07 https://images.squarespace-cdn.com/content/v1/53dbbca5e4b090699000a2b6/1407168681806-E4D3N3J92EL0Z1LPUFT7/010_edit.jpg CONTACT https://www.aidenhirshfield.com/personas daily 0.75 2023-09-02 https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/de4c17a3-fddb-4fcd-bd41-07fe2b26317b/Screen+Shot+2022-11-10+at+1.51.56+PM.png Personas https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/806e0196-14eb-44bf-abc6-f2941c56c3cd/Screen+Shot+2022-11-10+at+3.33.26+PM.png Personas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/f104c455-d5b4-4207-8037-2201d2bd5406/Screen+Shot+2022-11-10+at+3.39.51+PM.png Personas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/c86badf3-ef57-417c-ad54-8977666310a9/AH+website+personas+impact+highlights.png Personas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/fddc1a70-d7e1-490a-801a-c828d3aba80d/Screen+Shot+2022-11-10+at+3.38.55+PM.png Personas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/2ccc2193-1bbf-481c-9a2f-70deea981013/Screen+Shot+2022-11-10+at+2.56.10+PM.png Personas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/acf263ab-30ff-4c3a-829e-dead993ad1f7/Screen+Shot+2022-11-10+at+2.31.10+PM.png Personas - Make it stand out Whatever it 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https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1668191042560-S4ZKWHUB60PJ0FLTS7XN/Product+XD_Samsung+MPR_Employee+Experience+Research_Findings+8.18.21_Page_21.png Products https://www.aidenhirshfield.com/rates daily 0.75 2025-11-12 https://www.aidenhirshfield.com/research-operations daily 0.75 2023-09-16 https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/20722c89-f704-43cb-9883-3aaa7fc5ef70/KM+Agreement+Matrix.png Research Ops - Make it stand out This was a study I conducted for the Knowledge Management project, which helped me design the perfect repository solution for their existing resources and insights. https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1694825031006-1KMJOW82V0ED8HCP3951/1694824422200-338696bd-f17f-462b-ad67-53d176cbc35a_1.jpg Research Ops https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1694825031807-HS2X5N7D4224XUGNSCFH/1694824422200-338696bd-f17f-462b-ad67-53d176cbc35a_2.jpg Research Ops https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1694825031922-I9WO8UI54IAYEJNWKX1A/1694824422200-338696bd-f17f-462b-ad67-53d176cbc35a_3.jpg Research Ops https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1694825032839-1JKRTLA3GI41MUAWO0UP/1694824422200-338696bd-f17f-462b-ad67-53d176cbc35a_4.jpg Research Ops https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1694825032822-0ZVN2EMTT0IZ7OUYD2QG/1694824422200-338696bd-f17f-462b-ad67-53d176cbc35a_5.jpg Research Ops https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1694825033644-FE4HOAINT4S7XRWWIS6U/1694824422200-338696bd-f17f-462b-ad67-53d176cbc35a_6.jpg Research Ops https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1694825033747-PTAGK3NFO626VJ6XDAJH/1694824422200-338696bd-f17f-462b-ad67-53d176cbc35a_7.jpg Research Ops https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1694825034535-F6VK2G4S71F3Z9HOS3RA/1694824422200-338696bd-f17f-462b-ad67-53d176cbc35a_8.jpg Research Ops https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1694825035506-0EWJNOILC6ROJH855YOP/1694824422200-338696bd-f17f-462b-ad67-53d176cbc35a_10.jpg Research Ops https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1694825034630-DQ2VVGTDEO9G2KHYV921/1694824422200-338696bd-f17f-462b-ad67-53d176cbc35a_9.jpg Research Ops https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1694825035611-Q7C0GRK0KOIA4ZO59HKR/1694824422200-338696bd-f17f-462b-ad67-53d176cbc35a_11.jpg Research Ops https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1694825036304-P7I2227BMWUL7OD0DQ0P/1694824422200-338696bd-f17f-462b-ad67-53d176cbc35a_12.jpg Research Ops https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1694825036526-IIZYD1V7PC0O5YCJFVC8/1694824422200-338696bd-f17f-462b-ad67-53d176cbc35a_13.jpg Research Ops https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/1694825031041-JUQPE08LXC4TIZ4TRZVV/1694824422200-338696bd-f17f-462b-ad67-53d176cbc35a_14.jpg Research Ops https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/9a9a9e48-7044-4992-b554-53d5aad3561a/WM+research+tools+miro.png Research Ops - Make it stand out This is an early draft of the tool library I created in the SharePoint intraweb. https://images.squarespace-cdn.com/content/v1/5bae7ae365019fd6e0639f18/ffe7d9c8-2656-4f0b-be16-0e6af00fcc52/reops+WM+team+assessment.png Research Ops - Make it stand out This is a workshop I conducted to understand the product team's research capabilities and how they thought operations and methods should be organized.